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Who Wore What When

The Handbag Shelf Is Getting a Democratic Makeover

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Bernstein analyst Luca Solca flags a shift in the handbag market: appetite for the marquee luxury bag is cooling, and the accessible and mid-priced labels are the ones stepping into the gap. It is less a retreat than a rebalancing, with everyday purveyors picking up the demand that once belonged almost exclusively to the top tier. For a category built on aspiration, the story now runs both ways up and down the price ladder.

The American Set on film — also on Instagram.

With reporting from WWD.

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