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Who Wore What When

H&M Names New U.S. Chief, Books Elie Saab for Next Collaboration

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Aneta Pokucinska has been named Managing Director and General Manager of H&M's U.S. business. The retailer also confirmed that Elie Saab will design its next collaboration collection. The two pieces of news arrive together, pairing incoming American leadership with a fresh name added to H&M's roster of designer collaborations.

With reporting from WWD.

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