H&M Taps Aneta Pokucinska to Lead Its U.S. Business, With Elie Saab Waiting in the Wings

H&M has named Aneta Pokucinska as Managing Director and General Manager for the United States, putting her in charge of the retailer's American operations. The appointment comes as the brand prepares its next big collaboration, tapping Elie Saab as the design partner for an upcoming collection. For a retailer whose collaborations regularly turn into event dressing and red carpet talk, the pairing of new U.S. leadership with a couture-pedigreed name is worth noting on our side of the Atlantic. Details on timing and the collection itself have yet to be announced.

With reporting from WWD Fashion.