Jisoo Laces Up for Salomon, and Aspen Should Take Notes

Jisoo of Blackpink makes her first appearance as Salomon's worldwide ambassador in a new campaign built around the unhurried side of everyday life. Her shoes come from the French label's winter range, and the campaign is where that footwear first meets her. For readers who spend the season between a slopeside lunch in Aspen and a slushy crosswalk in New York, cold-weather shoes that can sit in a fashion campaign are worth a second look. An ambassador's debut is the first chapter, and Salomon has put its winter shoes on the first page.

With reporting from Footwear News.