Jisoo Laces Up for Winter in Her Salomon Debut
Jisoo of Blackpink appears in her first campaign for Salomon, the French sportswear label that recently named her its worldwide face. The shoes on her feet come from the label's latest cold-weather line, and they are the point of the pictures. The campaign trades spectacle for calm, unhurried scenes, which suits a shoe built for real weather rather than for the flash of a step-and-repeat. For readers already thinking about the first snow in Aspen and the Colorado high country, that is exactly the kind of footwear this season is asking for.
With reporting from WWD.