Julia Fox Sends a Betsey Johnson Campaign to Work for the Readers of Rikers

Julia Fox is the face of Betsey Johnson's Fall 2026 campaign, and the imagery has a second job beyond selling the clothes. The campaign benefits Rosebud's Reading Collective, the literacy nonprofit Fox started for women held at Rikers Island in New York. The organization centers on reading and writing, so the campaign's good deed is bookish rather than flashy. The clothes themselves are built for going out, the kind of dressing that assumes there is somewhere to be after dark. It makes for a neat pairing: a house known for a good time, a star who built something lasting, and a cause that lives a short ferry ride from the city's best parties. For a New York label and a New York cause, the geography could hardly be tighter.

With reporting from WWD.