Keke Palmer Joins Beautycon's Return to Downtown Los Angeles

Beautycon is coming back to Los Angeles, and Keke Palmer is on the lineup for it. The event returns with a new one-day format built around a "university" concept, set in downtown L.A. rather than the convention-hall sprawl the brand has used before. Palmer's addition puts a familiar face at the center of what is effectively a reintroduction of Beautycon to its home city.

With reporting from WWD.