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Who Wore What When

Kendall Jenner Steps Into a Donna Karan Frame Nearly Forty Years in the Making

· 1 min read
Stylish woman in a red gown lounging gracefully on steps indoors.
Photo by Marina Photos on Pexels

Donna Karan's new campaign puts Kendall Jenner in front of Mert Alas's lens for a story built around New York City itself, its pace and its light doing as much work as the clothes. The image doesn't stand alone: it deliberately calls back to a Donna Karan campaign shot in the late 1980s by photographer Dennis Piel, with Rosemary McGrotha as the face of the house at the time. Placing Jenner in that lineage turns a single sitting into a small piece of continuity for a New York label built on exactly that kind of city energy.

The American Set on film — also on Instagram.

With reporting from WWD Fashion.

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