The Lipstick On Every Vanity Just Got a Reunion

Mary Kay is opening its doors wider with a new campaign built around togetherness rather than the solo mirror moment. The message: the tube women have kept in their bags for decades earns its keep, and it's better used out loud, among friends, than alone. It's less a rebrand than an acknowledgment of what was already true — that a shade this familiar was always meant to be shared.

With reporting from Fashionista.