The American SetLuxury By The Bar, Ten Dollars A Pop
LeNose, founded by alumni of Bubble Skincare, is entering the bath aisle with a debut collection of Soap de Parfum priced at $10 a bar. The line applies perfume-level fragrance work to hand soap, a category usually chosen for utility rather than scent. The founders are pitching the collection squarely at the mass market, putting fine fragrance within reach of anyone standing at a sink.
With reporting from WWD.