Marina Rinaldi Rewrites Its Own Rulebook With 'Size Doesn't Matter'

Italian label Marina Rinaldi is shedding its old identity for a new campaign built around a single line: "Size Doesn't Matter." Managing director Sheila De Pietri says the rebrand reflects a deliberate shift in how the house wants to talk about itself going forward. It's a change of tone, not just a new tagline — the kind of repositioning a brand only makes when it's ready to be judged on it.

With reporting from WWD.