Max Mara Puts Its Coziest Coat in a Bottle, Florence Pugh Included

Max Mara has turned its signature teddy coat into a fragrance for the first time, with Florence Pugh fronting the launch. The house is describing the scent as an "invisible coat," meant to carry that same wrapped-up, camel-hair warmth without the actual layer. Early word on it: it reportedly smells like cashmere.

With reporting from Page Six Style.