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Max Mara Puts Its Coziest Coat in a Bottle, Florence Pugh Included

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Max Mara has turned its signature teddy coat into a fragrance for the first time, with Florence Pugh fronting the launch. The house is describing the scent as an "invisible coat," meant to carry that same wrapped-up, camel-hair warmth without the actual layer. Early word on it: it reportedly smells like cashmere.

With reporting from Page Six Style.

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