The American SetMax&Co. Turns 40 With a Clean Slate and a Red Square
Max&Co. is celebrating its 40th anniversary with a fall 2026 campaign that trades familiar faces for new ones, framed around a single bold red square. The brand is positioning the imagery as a reset — a visual marker of a new creative direction rather than a victory lap on the milestone itself. It is a quiet way to mark four decades: not with an archive moment, but with new names stepping into the frame.
With reporting from WWD.