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Who Wore What When

Mike Amiri Bets On California Ease For His Next Chapter

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Mike Amiri is telling his label's story beyond the runway this season. The designer is opening it up through physical stores and live events, giving shoppers a direct line into the world he is building each fashion week. At the center is version 2.0 of his California-tinged fashion assortment, an update to the sun-soaked, laid-back aesthetic that runs through his collections. It is an approach that treats community as part of the product, not just the clothes on the rack.

With reporting from WWD Fashion.

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