Minnow Ditches the Poolside Playbook for Cashmere

The family swimwear label Minnow is trading beach season for sweater weather, expanding its offerings into cashmere knits. The move follows sizable growth in the brand's women's business, giving Minnow reason to follow its customers off the sand and into cooler-weather dressing. It's a shift from a brand built around swimsuits to one now stocking a wardrobe staple far from the beach.

With reporting from WWD.