Monogram Under the Lapel: The New Blazer Comes With a Secret

Veronica Beard is turning its signature blazer into a build-your-own affair with the launch of its Blazer Atelier. The customization program lets customers personalize a jacket down to the details that don't show at first glance, including a hidden embroidered mantra tucked inside, along with a choice of button covers and vintage brooches to finish it off. It's tailoring in the old sense, where the interior gets as much thought as the cut.

With reporting from WWD.