MuseSelect Lands in Los Angeles, With Creators Set to Own the Label

This week, MuseSelect brought its U.S. Creator Fashion Market to CoCreate LA, marking the American launch of the AI-powered platform's marketplace for creator-made fashion. The pitch to the creators selling there: commissions of up to 25 percent, a considerably larger cut than the industry has typically offered. Alongside the marketplace debut, MuseSelect introduced a program aimed at helping 1,000 creators launch labels of their own. Taken together, it is a bet that better terms and real ownership can turn a following into a full-fledged fashion business.

With reporting from Fashionista.