Nashville Gets Its Own Address, No Pop-Up Attached

What opened this year as a temporary Williamsburg fixture has landed for good in Nashville, with the French house converting the arrangement into a permanent store. A second permanent location is already planned for Tampa, Fla., next year, putting two more addresses on the brand's map of the South. For a house that has long picked its American footholds carefully, that's a deliberate bet on both cities as long-term territory, not a trial run.

With reporting from WWD.