The New Back-to-School Math: One Shoe, Every Activity
Parents shopping for the 2026 school year are rewriting the back-to-school checklist, and it has less to do with sales flyers than it used to. With inflation tightening budgets, the priority this season is footwear built to move with a kid's whole day — classroom, playground, practice — rather than a shoe bought because it was on sale. It is a quieter kind of shopping logic, less about chasing a promotion and more about getting real mileage out of a single, well-chosen pair. Even for the youngest dressers, versatility is becoming the season's most valuable feature.
With reporting from Footwear News.