New York Fashion Week's Newest Names Are Already the Ones to Know

New York Fashion Week has a new set of favorites, and the city is taking note early. Among the labels drawing the loudest word of mouth this season are Lii and Heirlome, cited as the kind of names building cult followings before the rest of the industry catches up. It is the sort of shift New York's runways specialize in — the emerging label suddenly everyone at the show is asking about. Call it the city doing what it does best: minting the next names worth watching.

With reporting from Elle.