Nike Finds Its Footing Again, One Sport at a Time

At Nike, the performance categories are where the momentum is: running shoes, basketball, training gear and soccer are all drawing more interest at the company, and a few other categories are moving with them. For an archive that tracks what people wear and when, this is the useful part: the shoes built for actual sport are the ones doing the work. That covers the track, the court, the gym floor and the pitch, and those are also the pairs most likely to show up on a morning walk in Palm Beach or a sidewalk in New York.

With reporting from Footwear News.