Nike Turns Devin Booker's Sneaker Box Into a Ready-Made Halloween Costume

Devin Booker's latest Nike release lands right in time for the holiday, and the packaging is doing more than housing a shoe. Tucked inside the box is a mask that reimagines the Phoenix Suns guard as a creature, turning the unboxing itself into a costume reveal. It's a small piece of theater built for one night a year, not a permanent redesign of the shoe. The sneaker still leads the release; the mask is the seasonal extra riding along with it.

With reporting from Footwear News.