Nobull Has a New President, and Tom Brady Is Among Its Investors

Frank Bracken is now president of Nobull, and in a new interview he explained how he plans to run the sneaker label. He covered the current state of retail, his overall strategy for the brand, and the investors behind it, Tom Brady among them. He also discussed the training concept at the center of the label's identity. For readers who think of a sneaker as part of an outfit and not only as gear, it's a chance to hear from the person now shaping one.

With reporting from Footwear News.