NYDJ Puts the Waistband to Work in Shape Sense Denim

NYDJ's new Shape Sense Denim builds its shaping into the waist itself, so the jeans hold and define the waistline without anything extra underneath. The brand also announced a partnership with CBS alongside the launch; the details of that tie-up are still to come. For anyone who dresses for a long day of errands, lunch and dinner, the waistband is where denim either earns its keep or doesn't, and this line puts its engineering exactly there. We'll be watching for it from Palm Beach to Beverly Hills.

With reporting from WWD.