The American Set Tips
Who Wore What When

Old Navy Opens a Beauty Counter Next to the Denim

· 1 min read
Elegant woman in black sequin dress posing indoors with navy decor. Modern fashion and glamour photography.
Photo by Nano Erdozain on Pexels

The strip-mall staple known for weekend basics is stepping into skincare and cosmetics, betting that shoppers who trust it for a five-dollar tee will trust it for their vanity too. It's a modest expansion with an ambitious idea behind it: that everyday glamour shouldn't cost more than everyday clothes.

The American Set on film — also on Instagram.

With reporting from Fashionista.

More from Who Wore What When

  1. Céline Dion Puts a 1997 Oscar Night Back Under the Stage Lights

  2. Before the Crown Goes On: Those Tiny White Bumps Are Not What You Think

  3. Korean Skincare's Road to the American Shelf Now Runs Through Los Angeles

  4. A Little Red, Carefully Placed: The Runways Pick Their Accent

The American Set

The group

Eight local titles, each belonging to its place and keeping its own voice, its own look and its own readers.
About · Standards

Work with us

Brands & companies
Writers & photographers
Creators

Contact

Press, partnerships and corrections
[email protected]
Palm Beach · · 81° · Clear · No.7Beverly Hills · · 70° · Clear · No.3Nashville · · 82° · Overcast · No.1The Hamptons · · 67° · Overcast · No.4Aspen · · 37° · Overcast · No.8Miami · · 81° · Partly cloudy · No.2Montecito · · 70° · Clear · No.5Nantucket · · 64° · Clear · No.9Malibu · · 70° · Clear · No.6Jackson Hole · · 44° · ClearPalm Beach · · 81° · Clear · No.7Beverly Hills · · 70° · Clear · No.3Nashville · · 82° · Overcast · No.1The Hamptons · · 67° · Overcast · No.4Aspen · · 37° · Overcast · No.8Miami · · 81° · Partly cloudy · No.2Montecito · · 70° · Clear · No.5Nantucket · · 64° · Clear · No.9Malibu · · 70° · Clear · No.6Jackson Hole · · 44° · Clear