The Only Cast Palm Beach Wants Is a Suntan, Not a Sunscreen Sheen

Mineral sunscreen is finally losing its telltale chalky finish, and brands such as EltaMD are leading the change. The new formulations are built to block sun exposure and support skin health without leaving the white residue mineral formulas have long been known for. For a place where sun protection is worn daily, not occasionally, that is the difference between a beauty routine that shows and one that does not.

With reporting from WWD.