The American SetParis Hilton Reups With a Beverly Hills Favorite — And Gets an Animated Co-Star
The label has renewed Paris Hilton's role as its front-facing star, keeping the Beverly Hills favorite at the center of its fall 2026 and spring 2027 campaigns. She'll now share billing with an animated newcomer, a character introduced as Not-Karl, the brand's first foray into a digital co-star.
With reporting from WWD.
