Phe Phe Opens Its Doors, Briefly, and Makes a Move Into Beauty

Brigette McHale and Danielle Pheloung, the founders behind Phe Phe, sat down with WWD for an exclusive conversation about the label's debut temporary shop, the moment a young brand first meets its customers face to face rather than through a screen. The two also talked through how their collections are landing and where they intend to take the business next. The headline for anyone who keeps a well-stocked vanity is that Phe Phe is stepping into beauty, carrying a fashion name over to the dressing table. For an archive that tracks who wore what and when, it is a date worth noting: the day a label decided its signature should go on more than clothes.

With reporting from WWD.