The American Set Tips
Who Wore What When

Phillip Lim Bets His Next Chapter on a Single Perfect Shirt

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

The designer behind 3.1 Phillip Lim is starting fresh with PlayLoveWin, a label built entirely around one wardrobe staple. Rather than chasing a full collection, he's betting that one garment, done with real craft, can carry a whole brand.

With reporting from Vogue.

More from Who Wore What When

  1. September's Dress Code, Decoded for the Hamptons Set

  2. Photo by Davis  Vidal on Pexels

    Kelce, Swift's Dog and a Plaza Suite Full of Tommy Hilfiger

  3. Theo James Fronts Gant's Fall 2026 Campaign, Dressed for a Nineties Manhattan Minute

  4. DKNY's Fall Lineup Plays Skyline Against Sidewalk

The American Set

The group

Eight local titles, each belonging to its place and keeping its own voice, its own look and its own readers.
About · Standards

Work with us

Brands & companies
Writers & photographers
Creators

Contact

Press, partnerships and corrections
[email protected]
Palm Beach · · 77° · Clear · No.7Beverly Hills · · 60° · Clear · No.5Nashville · · 74° · Clear · No.1The Hamptons · · 68° · Overcast · No.3Aspen · · 49° · OvercastMiami · · 77° · Fair · No.2Montecito · · 59° · Clear · No.4Nantucket · · 65° · OvercastMalibu · · 58° · ClearJackson Hole · · 56° · Overcast · No.8Palm Beach · · 77° · Clear · No.7Beverly Hills · · 60° · Clear · No.5Nashville · · 74° · Clear · No.1The Hamptons · · 68° · Overcast · No.3Aspen · · 49° · OvercastMiami · · 77° · Fair · No.2Montecito · · 59° · Clear · No.4Nantucket · · 65° · OvercastMalibu · · 58° · ClearJackson Hole · · 56° · Overcast · No.8