Phuwin Adds Ambassador to His Resume, Courtesy of Loewe

Before the runway news, there was the sitcom: Phuwin, the Thai actor and singer who built his following on the comedy series "Fish Upon the Sky," has just added a new credit to that resume. The lead who made his name on the small screen is now Loewe's newest brand ambassador, putting a familiar face from television in service of a fashion house instead. It's the kind of pairing that reads as a bet on crossover appeal — an entertainer known for comedic timing, now standing for something considerably more tailored.

With reporting from WWD.