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Who Wore What When

Playbook, Not Pageant: Aviator Nation Suits Up for the NFL

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

The California label known for its sunset-striped sweats is heading to the gridiron, launching an official collection in partnership with the NFL just as fall football season kicks off. It marks a new lane for the brand, trading beachy Americana for team colors and league branding.

With reporting from WWD Fashion.

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