On Poshmark, the Model Is You

Poshmark is turning the fitting room into the main event, telling shoppers the only look worth showcasing is their own. The social commerce marketplace has rolled out its biggest all-in campaign to date, built around a simple swap in perspective: try yourself on, not someone else's outfit. The push arrives as a signature move for chief revenue officer Elizabeth von der Goltz, positioning Poshmark less as a resale bin and more as a genuine fashion address.

With reporting from WWD Fashion.