Ralph Lauren Puts Polo on the Program, and Palm Beach Pays Attention

Ralph Lauren has announced PoloFest, a new festival built around the sport the house has long borrowed its name from. The announcement covers the whole world around the game, not only the matches: the clothes, the crowd and the ritual of an afternoon at the field. In a town where Sunday polo is already a standing appointment, readers will want to know when the name on the pony-embroidered shirt finally gets its own gathering. We'll be watching which blazers, boaters and white jeans turn up once the gates open.

With reporting from Vogue.