Re/Done's SoHo Storefront Is Also a Live Experiment

Re/Done has opened its first store in SoHo, and the space is doing more than selling clothes. Built as a retail innovation lab in partnership with N4XT and SAP, the store folds artificial intelligence into the everyday business of a New York shop. It's a deliberate contrast: new software housed inside a storefront meant to carry the old-world feel of the neighborhood around it. For a label making its SoHo entrance, that's an opening worth noting for what it's testing as much as what it's selling.

With reporting from WWD.