Resale Gets Its Close-Up: Poshmark Stakes a Style Claim

Poshmark is asking to be seen as a fashion destination, not just a resale bin. The social commerce marketplace has rolled out its largest integrated campaign to date, a push built to sharpen its image among shoppers who think style first. The effort is led by chief revenue officer Elizabeth von der Goltz, whose title puts fashion credibility squarely inside the company's growth strategy. For a platform built on other people's closets, the ambition here is to be read as a runway of its own.

With reporting from WWD.