Room to Spread: Lems Laces Up for the Runners
Lems, the outdoors footwear label founded by Andrew Rademacher, now makes a running shoe. Rademacher is betting that shoes with more space at the front, where the toes can spread instead of being squeezed, are where his business will grow. The new running shoe is built on that same generous shape. At an archive that usually measures shoes by heel height, it's refreshing to see a shoe where the width at the front is the whole story.
With reporting from WWD.