Rothy's Puts Product and Merchandising Under One Leader: Jenna Renfrew
Rothy's has chosen Jenna Renfrew, whose résumé includes both Target and Nike, as its new chief product and merchandising officer. In that role she will lead two jobs that shoppers rarely see from the outside: deciding what the brand makes, and deciding how those pieces are assembled, stocked and presented. She will answer directly to Dayna Quanbeck, the company's chief executive. Our archive usually records who wore what and when, but an appointment like this comes before all of that, because it shapes what ends up on the shelf in the first place.
With reporting from Footwear News.