Saks Fifth Avenue Lets Its Fifth Avenue Address Do the Talking This Fall

Saks Fifth Avenue's new fall campaign, titled "Let's Go," puts the retailer's historic Manhattan flagship front and center rather than treating it as scenery. The building itself becomes a lead character in the season's marketing, not just a backdrop for the merchandise inside it. It is a reminder that on Fifth Avenue, the store can be as much a fashion statement as anything sold within it.

With reporting from WWD.