Scalp Care Crosses Over From K-Beauty's Skin Rules to the Hair Routine

Korean beauty has long insisted that good skin starts underneath the surface, and that logic has now migrated to the hair. The same routines built around treating skin before treating the face are being applied to the scalp before the strands. Elle's editors, along with outside experts, are adopting the practice themselves, treating the scalp less like an afterthought and more like the foundation the rest of the routine depends on.

With reporting from Elle.