The Season's Richest Brunette Arrives, and Hailey Bieber Is Putting Her Name to It

Fall has a new hair color, and it's a deep, dark-roast brown that Hailey Bieber is lending her name to this season. It takes over from the cola-tinted reds and warm toffee shades that led the last round of color trends. This is a shade to judge by the cup, not the swatch: dense, glossy, and nearly black until the light catches it. From Palm Beach to Beverly Hills, expect to hear it asked for by the name of a coffee order.

With reporting from WWD.