Second Life, SoHo Address: Nike's Used Gear Gets a New Home in New York
Nike is setting up shop in SoHo with a pop-up dedicated to giving its worn sneakers and apparel another chapter, rather than a place in the landfill. The timing is no accident: the shop opens alongside Climate Week, as New York fills with events built around sustainability. For a city that treats its sidewalks like runways, the idea that a well-loved pair of sneakers deserves a second act fits right in.
With reporting from Footwear News.