The American Set Tips
Who Wore What When

Sephora Books a Green Room on TikTok, Celebrities Included

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Sephora is setting up a new kind of storefront: the Sephora Drop Shop, opening on TikTok Shop starting Sept. 19. The format pairs exclusive product launches with creator content, plus livestreams hosted by celebrities rather than the platform's usual roster of independent creators. It effectively hands famous faces a formal broadcast slot for beauty debuts, run in real time rather than staged for a red carpet. Launch day will tell just who gets handed the mic first.

With reporting from Fashionista.

More from Who Wore What When

  1. Aspen Packs a Different Bag This Season: All Sweat, No Sightseeing

  2. Good Jeans Take Time

  3. Organic Cotton Grows Up: Fashion's Sustainability Talk Turns Practical

  4. Dakota Johnson Trades Her Cool Brunette For a Warmer, Richer Pour

The American Set

The group

Eight local titles, each belonging to its place and keeping its own voice, its own look and its own readers.
About · Standards

Work with us

Brands & companies
Writers & photographers
Creators

Contact

Press, partnerships and corrections
[email protected]
Palm Beach · · 84° · Overcast · No.7Beverly Hills · · 71° · Fair · No.5Nashville · · 96° · Fair · No.1The Hamptons · · 72° · Overcast · No.2Aspen · · 71° · ClearMiami · · 87° · Partly cloudy · No.3Montecito · · 70° · Clear · No.4Nantucket · · 72° · ClearMalibu · · 70° · FairJackson Hole · · 68° · Partly cloudy · No.8Palm Beach · · 84° · Overcast · No.7Beverly Hills · · 71° · Fair · No.5Nashville · · 96° · Fair · No.1The Hamptons · · 72° · Overcast · No.2Aspen · · 71° · ClearMiami · · 87° · Partly cloudy · No.3Montecito · · 70° · Clear · No.4Nantucket · · 72° · ClearMalibu · · 70° · FairJackson Hole · · 68° · Partly cloudy · No.8