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Who Wore What When

Sephora Books a Green Room on TikTok, Celebrities Included

September 2, 2026 · 1 min read

Elegant woman in a green dress standing on steps with books, against a green background. — Photo by cottonbro studio on Pexels

Sephora is setting up a new kind of storefront: the Sephora Drop Shop, opening on TikTok Shop starting Sept. 19. The format pairs exclusive product launches with creator content, plus livestreams hosted by celebrities rather than the platform's usual roster of independent creators. It effectively hands famous faces a formal broadcast slot for beauty debuts, run in real time rather than staged for a red carpet. Launch day will tell just who gets handed the mic first.

The American Set on film — also on Instagram.

With reporting from Fashionista.

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