The American SetThe Shoe Salon Holds Its Ground: Americans Still Want to Try Before They Buy
New YouGov polling finds that most American shoppers still pick a physical store over other options when they buy footwear. The survey doesn't give their reasons, so we won't supply any. What it shows is a clear preference for walking in the door. From the salons of New York to the boutiques of Palm Beach and Beverly Hills, that's good news for the people who keep a shoe floor well stocked and well run. An archive that tracks who wore what to which occasion has always known that a heel on the red carpet was first a heel in someone's hand.
With reporting from WWD.