Simone Rocha's adidas Instincts Started Long Before the Contract Did

Simone Rocha tells Vogue that the sensibility behind her adidas Originals partnership was already fully formed by the time she was a teenager. She names it "hardcore femininity," framing the collaboration less as a brand assignment and more as something she was already building toward on her own. The reveal recasts an ongoing sportswear pairing as personal history finally made official.

With reporting from Vogue.