The Smell of Good Hair, Bottled to Wear

Cécred, the hair care brand built on Beyoncé's own routine, has turned its signature scent into a fine fragrance called Temple Oud. The idea is simple: the aroma that already made her shampoos and treatments recognizable now comes in a bottle meant for skin, not strands. It's a tidy bit of brand logic—if the smell was the thing people kept asking about, sell the smell.

With reporting from Harper's Bazaar.