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Who Wore What When

Sneakers Get a Style Mandate, Courtesy of Coco Gauff and New Balance

· 1 min read
Top view of white sneakers on a colorful patterned rug, emphasizing style and indoors setting.
Photo by Musa Ortaç on Pexels

New Balance has pulled back the curtain on its 983, a lifestyle sneaker developed with input from Coco Gauff. Rather than pitching the shoe on performance specs, the brand frames it as a piece for those who "embrace every facet of their personal style" — language that reads more closet than court. Gauff's name attached to the launch signals a sneaker meant to travel well beyond training sessions.

The American Set on film — also on Instagram.

With reporting from WWD.

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