The American SetSneakers Get a Style Mandate, Courtesy of Coco Gauff and New Balance
New Balance has pulled back the curtain on its 983, a lifestyle sneaker developed with input from Coco Gauff. Rather than pitching the shoe on performance specs, the brand frames it as a piece for those who "embrace every facet of their personal style" — language that reads more closet than court. Gauff's name attached to the launch signals a sneaker meant to travel well beyond training sessions.
With reporting from WWD.