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Sportmax Plots Spring 2027 Around One Idea: Lightness

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Sportmax's design team has settled on the season's guiding word for Spring 2027: lightness. The house says this year's run of intense heat waves shaped the collection, leaving the studio with what it calls a "longing for lightness." It's a brief drawn straight from the weather rather than from trend forecasting. The result is a Sportmax season built, by the team's own account, around relief rather than layers.

With reporting from WWD Fashion.

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