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Who Wore What When

Swiss Watches Find Their Pulse Again

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Export figures for Swiss watches have turned positive, a shift worth noting for anyone who has watched wrist pieces move from back-pocket accessory to the last thing photographers zoom in on before a red carpet shot. The recovery arrives after a stretch when the category's numbers, like its runway visibility, had gone quiet. It is not a clean story: the summary notes that uncertainty and risk remain concentrated at the top end of the market, the same tier that tends to set the tone for what collectors and stylists chase next. Still, a return to positive territory is a return, and for a category built on precision, that kind of correction reads as a real turn rather than a blip.

With reporting from WWD.

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