The Swoosh Takes Center Court at the U.S. Open

Alexandra Eala, the Filipino athlete now counted among tennis's rising stars, is having her moment at the U.S. Open. She competes under Nike's sponsorship, which means the brand's gear is getting its own share of the spotlight as attention turns to her game this tournament. For a player this early in her ascent, drawing that kind of notice at a Grand Slam is its own kind of arrival.

With reporting from WWD.