The American SetTeen Girls Are Running the Sales Floor, and Journeys Is Taking Notes
Genesco's leadership is crediting one instinct for keeping its Journeys chain on solid footing: paying close attention to what it calls the "style-based customer," with a particular focus on teen girls. That tilt toward a younger, trend-driven shopper is being cited as a core part of the retailer's strength. It is a reminder that the surest read on where fashion is headed often comes from the youngest customer in the store, not the oldest.
With reporting from Footwear News.
